Chapter I: What is Facebook all about?
§ Definition:
Facebook was founded by Mark Zuckerberg and launched in 2004. Now, it is among the top social networking sites.
“Facebook.com is the largest and most favored social media platform around the world for personal andbusiness use with more than 1.49 billion users.
Facebook allows you to connect, communicate and educate your prospected audience in an individualized way which is not possible with websites and blogs.”
Facebook is still growing rapidly, so businesses and marketers like to add Facebook into their advertising strategies to target customers and promote their brands.
Most marketers are involved with Facebook and 83% of them says that Facebook is really crucial for businesses.
Big brands are also using Facebook to promote their products and services and engage with their customers. Facebook can be a game changer that can turn your business into existing and active.
If you have a fan following on Facebook, advertising can assist you to easily be found, promote your offers, boost sales, improve your audience’s perception, formulate, build long lasting one-to-one customer relationships and brand awareness.
When Facebook users like, comment, or share your business page posts, these posts are also displayed on that particular user’s friend’s newsfeed which expands your brand’s reach.
There is no need to understand every characteristic of Facebook to apply it to your advertising strategy. Take advantage of Facebook ads, sponsored stories and newsfeed updates to advertise your business and get traffic to your website, as well as your Facebook page.
§ How to get started with Facebook Advertisement:
Facebook allows multiple methods of advertising which can assist you in adequately engaging with your potential customers. To begin with Facebook advertising, you need to register on Facebook with you ID and other details.
Starting with basic information and completing your profile are the basic tasks. To make your profile appearance better, you can add detailed information about yourself. Take advantage of Facebook advertising to promote your business.
relevant business pages and offer complete information related to your business.
It can expand your reach and improve your SEO search rankings. Use unique, informative and sharable content to get more traffic.
Maintain the consistency of your Facebook posts, use the right information, join groups, put comments, add images, and be yourself when you post on your Facebook Timeline and page to get better results from your Facebook page.
Going through Facebook paid advertisements, you can use Facebook ads to promote your page, a post or any specific product. These ads can be page post ads, sponsored stories, right column ads, and promoted posts.
You need to define the objective of your advertising, create an ad campaign according to your goals, design multiple Facebook ads for a campaign with individual images, and set a suitable budget to run your campaign.
When it comes to targeting, you need to search for your prospective audience according to demographics, interests, geography, and spend to get those customers who are interested in your products.
§ What should your advertising strategy be?
Facebook will assist you to achieve business goals, whether you are advertising your brand, broadening your business to new countries or want to engage with more potential audience.
Before advertising on Facebook, you need to know your objective for using Facebook to analyze your accomplishment. After getting the answers to your
get the best outcome. Follow this strategy to keep your customers with you –
- Stay with your current customers: It is more simple to hold your existing customers instead of gaining new customers, because they are more likely to purchase from you. With Facebook advertising business pages, you can always be in contact with your
- Determine potential customers: People usually like to search the internet and social media to help make a decision for a purchase. Users usually tend to find more information about the products they are looking for. You can figure out those potential customers who are curiously checking for a product and services. You can list your business on Facebook and local directories to get great
- Boost your page posts: To increase fans following on Facebook business pages and drive more customers to your business, “Boosting a post” can assist you in expanding your audience reach. You can limit “Boost post” reach to get prospective audiences by customizing the location, interest, or age
- Analyze your conversion: Conversion tracking permits you to determine those audiences who clicked on a Facebook Ad and get redirected to your website. You can also put conversion tracking pixels on your payment, registration, add to cart and other webpages to know your customer’s interests in your
§ Which type of content can you promote with Facebook?
your marketing strategies to obtain more customers. Advertisements and sponsored stories help a lot in the promotion of any business products.
To generate brand awareness among your customers, you can promote post, visual content, web content, sales offer, event, fan page, applications, and games with Facebook.
Boost your engagement with your audience by adverting visual material, questions posts, sponsored stories and offers by displaying them in the newsfeed, ads, logout page, and search bar.
Marketers also take advantage of Facebook advertising to increase their website conversion. Using a link page post ad, domain ad, and domain sponsored story; you can drive your potential audience to your website and boost your brand’s sales. Offering ads and sponsored offers can help to engage new customers.
Check-in sponsored stories will assist you to get in-store visits. Applications ads, sponsored results, apps shared and games played sponsored stories can improve acquisition of your application.
Chapter II: Why you should definitely use Facebook for your Business today
Facebook has been noticed as the most emerging social media platform which not only connects people, but also provides numerous advantages to boost your business.
Business owners can attract customers and promote their business and services through Facebook.
§ Amazing Benefits
Promote product development and innovation
Facebook can be used to promote your new products, ideas and innovations that will help in increasing your business. Facebook provides a platform that allows you to build a new social product experience for your products and innovations that can be accessed from anywhere.
It also helps in crowd sourcing for your next product idea by enlisting your Facebook community. This will help you run a creative campaign to attract traffic. Also, you can recognize and refine your targeted audience with campaign reporting and page insights.
Generate awareness
Once you have created your brand, it is time to promote and create awareness about your product to your targeted customers. You can reach your potential and targeted customers through Facebook ads and sponsored stories.
These can help you earn many benefits because these contain stories of those people who are already connected with your business through Facebook.
This is one of the best methods to engage your potential customers in your business. This will create an awareness about your product and ideas amongst your targeted customers.
Drive preference and differentiation
Facebook helps in driving preferences and differentiating your brand over competitors. When it comes to Facebook, people usually trust the brand which comes as a referral from their friends or relatives. One can drive preferences by communicating through your fans and rewarding them.
You can launch a campaign that will help you in building your brand and to drive preferences and differences. Use social plugins to interact with your customers and engage them with your brand.
You can involve apps on Facebook for increasing the life of your brand.
Increase traffic and sales
The biggest advantage of using Facebook for marketing is that it brings huge traffic to your website. Through Facebook you can attract targeted customers by running various offers, deals or by having a promotional event.
This will deepen the engagement with your customer, which will be very helpful in driving traffic and sales. Facebook helps drive both online and offline traffic to you, which in turn results in increased sales. Traffic coming from Facebook is more likely to increase your sales as compared to average traffic.
Easy customer support
Facebook makes it easier for your business to respond to customer questions easily and quickly. Quick responses to questions help increase customer satisfaction, and that helps develop good customer relationships and increases brand loyalty.
Through Facebook, you can also provide updates to your customers about new products and ideas. Be honest while replying to your customer’s question and don’t keep them in the dark while replying. This will help increase your customer satisfaction level and promote brand loyalty.
Build loyalty and deepen relationships
Facebook not only provides a platform that connects different people together, it also helps build brand loyalty to deepen customer relationships with your business. When people like your page, it indicates that they are interested in your brand or business.
highly customized and personalized experiences to drive engagement and loyalty from them.
You can indulge Graph API and Social Plugins to make it more personalized and build brand loyalty.
Amplify recommendation and word of mouth
Anything posted on Facebook goes viral very quickly, because it is being shared and viewed by many people. People usually place emphasis on the things which are being shared and posted by their friends. Create new and great content that is shared and keep people’s news feed fresh with your content.
This recommendation and the sharing of your services and products can be beneficial for your business in bringing in traffic. Use Page Insights to determine which parts are engaging your customers and encourage them to share it.
Gain insights
Facebook allows you to create relationships with your customers by observing them and their interests. It is the best place to recognize your targeted customers so that you can engage them directly. You can improve your business by staying aligned to the people you serve.
You can also make use of Campaign Reports for the advertising campaigns of your business and Sponsored stories. While running big campaigns, study the effectiveness of the campaign and how it will attract the targeted audience. Test everything before uploading it to your Facebook account or page.
Facebook marketing is considered THE low-cost marketing strategy. Since marketing is important for running a business, Facebook provides a platform to the business owners to showcase their brand and promote it over Facebook so that their targeted customer is easily reached.
Facebook is a free platform for promoting your business and provides access to millions of targeted customers to convert into potential customers who can affect your business. It helps both small and large businesses grow by promoting their businesses.
Targeted advertisement
Advertising your brand helps bring in targeted traffic to your business. While targeting advertisements over Facebook, one should ensure that the ad posted is attracting the targeted audience. It helps you to approach the right audience that can be converted into potential customers.
While advertising, ensure the location, demographic, interests and purchasing behavior of the people is what you’re looking for and advertise to them accordingly.
Stay in touch with your targeted customers because that builds brand loyalty and deepens the relationship. Target advertisements according to your audience and their interests so that they are converted easily.
Facebook marketing provides a social media platform to all types of businesses, small and large to market their brand. Traffic coming through Facebook is more likely to get converted as compared to average traffic.
| Facebook has 1.49 Billion monthly active users, an increase of 13% year over year. (Source) | |
| A user spends 20+ minutes a day on Facebook. (Source) | |
| 6% of all digital time is spent on Facebook each day. (Source) | |
| Approximately 83.1% of Facebook’s daily active users are outside the US and Canada. (Source) | |
| Facebook has 1.25 billion mobile users, (an increase of 24 percent year over year) and 798 million mobile daily active users (a 31 percent increase year over year). This means about 65 percent of Facebook’s members use the service daily, and 64 percent of its mobile members use it daily. (Source) | |
| 4.5 billion Likes are generated daily, meaning there are 3.1 million likes every minute. (Source) |
| Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X year-over-year. (Source) | |
| Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses. (Source) | |
| Facebook represents 10% of all digital ad revenue. (Source) | |
| 86% of posts are published during the work week with engagement peaking on Thursday and Friday. (Source) | |
| 1 PM is the best posting time to get maximum share and 3 PM is ideal for get more likes. (Source) | |
| Brands posted 20,000 more videos on Facebook than they did on YouTube in December 2014. (Source) | |
| Facebook is receiving ¼ of all display revenue. (Source) | |
| 70% of marketers used Facebook to gain new customers. (Source) |
Chapter III: How your business can get the most out of Facebook.
Facebook has an awesome set of marketing tools that almost no other platform may offer to you. What we are going to show you in chapter is:
- Facebook Pages
- Facebook Groups
- Facebook Apps
- Facebook Events
- Facebook Ads
- Facebook Audiences
- Facebook Pixels
To have access to this part of the training please click here…
Chapter IV: The Top Facebook Automation Tools.
You want to use Facebook Marketing strategies to succeed in your business, but don’t know how to manage and optimize your Facebook newsfeed and ads.
Here are some tools that can ensure your success is one step closer and assist you in having complete control of your Facebook presence.
HootSuite
HootSuite is the finest social media management tool for small-scale to average size businesses with an inclusive social media dashboard. With
HootSuite, you can link more than 35 social media networks such as Facebook, Twitter, Instagram, Google+, YouTube, Yammer and LinkedIn etc.
This tool assists you in merging your social media advertising strategies with a global marketing approach to boost your brand awareness and return of investment.
HootSuite assures that you will get the right prospective customers in order to achieve quality leads, repeat customers and shorten the sales funnel process. You can add acceleration and swiftness to your Facebook advertising strategies.
It consolidates your workflow and provides phenomenal social customer service to solve your customers’ problems. You can also get analytics for your social presence to optimize it in a positive manner. It offers free, Pro ($8.99/month) and enterprise plans.
SocialOomph
SocialOomph enables you to boost your social media presence and outcome. This social marketing tool works
best with Facebook, Twitter, LinkedIn, blogs, etc. It helps you line up your posts, tweets for a complete day and reveals potential customers to follow.
This automation tools allows you to work with multiple Facebook accounts to increase your skills. It lines up your posts, group updates, visual content and wall updates to save you time, increase efficiency and productivity.
SocialOomph provides you secure access to connect with your Facebook. You can also post self-destructing updates on your business page that work for a limited time.
To know more about The Top 10 Facebook Automation Tools. click here…
Chapter V: The 10 do’s you have to apply.
Over a billion people use Facebook every month. Facebook marketing is considered an effective method of advertising and targeting customers to increase brand loyalty.
For this, you should provide content that is unique, creative and is able to engage your targeted audiences so that you receive potential customers.
While doing Facebook marketing one must consider the following do’s, so that you can run beneficial marketing which can convert targeted audiences into potential customers.
1. Follow the 80/20 rule for posts
The 80/20 rule for posts should be remembered while posting anything on your wall. While posting, play with the mixture of 80/20 to get the best results.
Keep 20% of the content relevant to the products or services of your brand. 80% of the posts made by you should be social, but relate to your brand and the targeted audience.
2. Revert your customers as soon as possible
Have great customer service to give the best experience. Facebook allows you to connect with your customers and answer their questions without signing into another account.
Facebook’s wall, forum, status updates and other features let you communicate and solve their technical and other questions, post new product upgrades or offer an FAQ section. Even your fans can answer each other’s questions and communicate through this.
3. Establish your fan following organically
Don’t force your followers to share your page with others in order to gain more audience. By doing this, click rates increase which may lead to lower conversion because many of them have no interest in it.
Motivate your followers to share with those who can be your potential customers. Promote yourself by saying that they can find you on Facebook.
4. Update once or twice each day
Being active on social media is good, but being over active can hamper your social image. Post updates only once or twice a day. Posting too much information about your brand can make your fans stop following you.
There are chances that your post may get lost in the timeline of your follower because they may not get some important information.
To know more about The 10 do’s you have to apply for Successful Facebook Campaigns, please click here…
Chapter VI: The 10 don’ts you have to avoid.
Facebook is a growing site that is being used all over the world. Each user spends approximately at least 18 minutes on Facebook daily. Facebook is beneficial for both small and large businesses for marketing their brand in an effective and efficient manner.
There are several things which should be remembered while doing Facebook marketing for promoting your brand. While doing Facebook marketing, look over the following don’ts and try to avoid them to get the best results.
1. Don’t disregard your audience:
You must learn the online behavior and interest of your targeted customers. Facebook marketing campaigns are effective when used for a targeted audience and relevant traffic.
Don’t ever disregard your audience. This may create a negative impact on your brand. It is the best way to know, understand and analyze your customer’s behavior. You can characterize your visitors according to the time they spend on your website.
2. Don’t buy likes:
Having high likes on your page is good. It creates a positive image of your brand and helps drive traffic to it. Let your traffic reach you organically. Don’t buy likes. Using false or inorganic likes has many drawbacks.
False likes or fans can cause low user engagement for you. If less people engage with your content, it will make your brand appear fewer times in their news feed.
3. Don’t write fake comments:
When anything is posted on your wall, you expect that the content will engage users so that you can receive high conversion rates. Always post engaging content so that it receives a lot of comments on it.
But, writing Fake comments will be a disservice. Fake comments from fake user ids are easy to recognize and decrease your quality leads.
4. Don’t try to sell:
Don’t post advertisement of your products, services or your brand excessively. By doing this, you can miss the important leads. Posting frequently can make your users move from your page quickly without seeing your posts.
Over posting can distract your followers, which will decrease your sales and ROI.
To know more about The 10 don’ts you have to avoid for Successful Facebook Campaigns, please click here…
Chapter VII: Shocking Facebook Marketing Case Studies.
Hyundai
Hyundai Motor America is a wholly owned subsidiary of Hyundai Motor Company, Korea.
Its automobiles are delivered around the entire United States.
The company wanted to deliver its promotional messages for the Hyundai Sonata and Hyundai Elantra (condensed or mid-size vehicle) to expand its market potential and grab the attention of its prospective customers.
Hyundai took advantage of Facebook’s Datalogix-Polk Partner to segment prospects and designed a persuasive lower-funnel strategy. The company utilized Facebook ads and ran domain ads to drive customers and get in-store sales.
With the effective promotions, the cost per site conversion was decreased 55%, and a 2.1 times increase in sales of cars realized.
Toyota
Toyota Hybrid motorists are the most convinced car owners. But according to the ‘kaizen’ principles, things can be better to create a bond
between drivers and Toyota cars.
The objective of Toyota was to envision a brand new Facebook campaign to commemorate this distinctive relationship and create leads at the same time with real people.
Toyota used the Facebook pages, ads, and apps to get in store sales and generate brand awareness.
Within one moth of the campaign, there were more than 250 Try My Hybrid ambassadors. 1,100 leads were produced after 3 weeks of the advertising campaign which was 10X the standard number of signups at Toyota’s website and they got the Facebook Studio Gold Award for their artistry.
To know more about Shocking Facebook Marketing Case Studies, please click here…
Chapter VIII: How to make tons of money with Facebook as an affiliate.
To have access to this part of the training please click here…
Top Facebook Marketing Resources
Facebook Videos
Facebook Tools
Facebook Training Courses
Facebook Blogs
Facebook Forums
- https://forums.digitalpoint.com/forums/facebook.135/
- https://www.facebook.com/ForumForPages/app_190322544333196
Facebook Affiliate Programs
- http://www.amazon.com/gp/search/ref=sr_ex_n_0?rh=i%3Aaps%2Ck%3Afacebook&keywords=facebook&ie=UTF8&qid=1439883178
- http://www.offervault.com/?title=facebook&description=&payoutLow=&payoutHigh=&networks=19957&categories=18053&traffic=138 90&countries=19942
Facebook Demographics
- http://www.alexa.com/siteinfo/facebook.com
- http://www.alexa.com/siteinfo/facebookmarketingpartners.com
Facebook Webinars
Facebook Infographics
- http://www.postplanner.com/awesome-facebook-marketing-infographics/
- https://www.pinterest.com/jorgenpoulsen/facebook-infographics/
Facebook Case Studies
- https://www.facebook.com/business/success
- http://oursocialtimes.com/5-outstanding-facebook-marketing-case-studies/
Facebook Facts
- http://www.factslides.com/s-Facebook
- http://www.jeffbullas.com/2015/04/17/21-awesome-facebook-facts-and-statistics-you-need-to-check-out/