When it comes to getting new traffic, Google remains the global leader in helping small businesses gain new leads. It is estimated businesses gain 50% to 80% of their traffic from organic Google search results.
However, while the search giant has undergone several major changes over the years to improve search relevance and eliminate spam from its listings, it appears the company is now moving backwards. It’s taken several measures over the past year which are hinting the company is focusing more on paid ads, putting profit before user experience.
So what signs has the company shown that it is more focused on paid revenue?
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